There's more to marketing credit cards than interest rates, fees and rewards. Though less important than such features, the look of the card's face and what it represents also play a role. It was especially important for the brand representation of Lycos. From art direction, reproducing logo standards, laying out the graphics around the mandatory Visa or MasterCard logos, to fitting everything into a 2-inch by 3.25-inch space, the process of creating a corporate image on a miniature billboard had its challenges.